The Sex You Want – Campaign Toolkit

To our GMSH alliance members,

It’s been over a year in the making, but your hard work and engagement in the development of The Sex You Want has brought us to the finish line. Together we have produced an incredible resource for the community — one we can all be very proud of! The GMSH ofce responds to the needs of our network. As new advancements in the treatment and prevention of HIV have emerged, so too have the challenges in navigating this changing landscape and communicating messages to our diverse communities of cisgender and transgender, gay, bisexual, queer, 2-spirit and other men who have sex with men. The Sex You Want is your tool to provide these messages and engage community in conversations about sex, health and pleasure. Our goal has always been that this becomes the trusted go-to resource for up to date information on a variety of gay men’s sexual health topics. The Sex You Want presents the tools and strategies that gay men are using to maintain their sexual health — it encourages combination approaches and presents a vision for how gay men can look after themselves and each other through site copy, infographics, comics, videos and other assets. We hope this re-imagined campaign supports the valuable work you do in communities big and small across Ontario.

Sincerely,

Owen McEwen, Dane Griffiths, Dan Gallant, Jordan Murray & Vincent Francoeur